Audience Groups

There are lot´s of different types of audience. For our thriller film we need to define our audience group. 

This model of audience segmentation classifies the population not by class but by their personal aspirations.

Mainstreamers

At 40% of the market this is the largest segment of consumers. This group seek security un conformity and tend to buy well-established brands such as Hein Baked Beans or Kellog´s Cornflakes.

Aspires/ social climbers

This group´s motivation is status and they tend to buy smart high-tech and high-fashion goods which will help give them a higher status image. Louis Vuitton have targeted this market. 

Succeeders

These are people who have climbed the ladder and now want to keep control of what they have. Car advertisements which emphasise power and control are aimed at this group.

Reformers

This group want to make the world a better palce. They tend to be educated professionals such as teachers, doctors, etc. These people buy eco-friendly products and healthy foods. Although this is a relatively small group of consumers they have an influential voice with manufactures.

Individuals

These people respond to advertising which emphasises quirkiness or individuality. The enigmatic Guinness commercials target these people. 

In todays lesson we machted the Simpson's characters to their possible groups.